Eva Zar – Say My Name

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We received this selection of analogue photographs from New York-based photographer Eva Zar. They are from her first published book, ‘Say My Name’, that is featuring a selection of all her works up until now. All of her pictures are captured on 35mm and medium format film.

The following is an extract of Eva’s artist statement that she sent along with her beautiful, often dreamy-looking works.

“Staging ourselves on a daily basis on social media has become the new normal. We create the personalities we want to be. We curate pictures and videos of everyday moments that are not necessarily true to the reality of our daily routine. Every picture, every video, every caption has to be perfect—a virtual oil painting. Our social-media accounts have become our personal exhibition spaces; we are the artists, the curators, the technicians. We are the lights, the frames, the captions. In a time when we are told we’re never alone, we tend to believe that privacy vanishes from post to post. The intimacy of taking pictures of intimate moments disappears because we focus on taking a picture for our audience and their reactions—hearts, likes, comments—and no space remains for capturing the natural, the raw, real life.

Eva Zar captures everybody around her, who spend much of their lives online. She exposes and celebrates the background work that goes into virtual performances. Exploring the intense and fragile moment of people before the staging of a selfie, the messy room that gets cropped out of the frame, and the way we create personal space when nobody watches, Zar takes photographs of intimate realities that no one sees when viewing a social media feed.”

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Credits:

Photography: Eva Zar ☆ IG: @evazar

Models: Elle Chen, Nicola Collie, Naomi, Elce, Megan, George Lewis Mott, Micah McKelvey,


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